Author: Scott D

Pennsauken NJ – Williams Trading University (WTU) is a free adult e-learning resource provided to our dealers with the collaborative support of the of our vendors. Since its September 2015 launch, WTU has certified over 100,000 store associates, impacted retail sales growth and is providing a better store experience for customers.

The benefits as a store owner is to allow employees to stay up to date on the latest products and service, improve employee retention and provide awards and recognition for achievement. 

 “The vendor participation has been excellent since it’s inception and the adult store owner community has embraced this tool to further promote education at the retail level. We congratulate and thank all of our dealers and vendor partners on this achievement” says Robert Pyne Jr,  CEO of Williams Trading Co. 

“Williams Trading University debuted over 4 years ago to our customer base.  We are the first adult distributor to offer e-learning 24/7 in a format that can be used by store operators, and sales associates. When we first created this concept we set a goal to certify over 10,000 associates within one year. A  certification is a course in which a sales associate completes the training course and passes to earn a certification. To date, we have certified over 100,000 courses and lead the adult industry with the largest range of courses available today and the highest participation rate,” says Scott D,  marketing and sales director.

All courses are designed with full collaboration with our vendor partners. Typically these courses range from 2-7 minutes in length and all feedback for content comes directly from the participating vendor. To keep the course content fresh we embed videos and add interactive rollover features to allow the user to have an overall inactive experience while learning.

The newest direction with Williams Trading Co is the development of specific learning channels by brands and the introduction of gamification to keep the user engaged. System Jo, Pipedream, Nasstoys, Satisfyer, CalExotics, Cloud 9 Novelties, and Wet Lubricants are in the co-development of extended learning channels specific to their own brand benefits.  You can view the complete WTU University course portfolio here.
Gamification started this year and has increased participation rates. Gamification is the process of taking something that already exists – a website, an enterprise application,  or an online community – and integrating game mechanics into it to motivate participation, engagement, and loyalty. Please review the e-learning training results here at our infogram.

Williams Trading Co. Health & Wellness University

Prostate Health Course Overview

1. What is the prostate gland? 

The prostate is a gland that is located inside the rectum, toward the front of a male body. It’s about the size of a walnut. The prostate gland, also called the P-spot, is part of the sexual response cycle and is essential for the production of semen by secreting fluid that nourishes and protects sperm. 

• Where is the prostate gland is located?

The prostate gland is about a finger’s length inside of the rectum and is located facing the front of the body. If a finger is inserted forward about 2-3 inches into a male rectum, the spongy texture of the prostate gland can be felt.

• What are common prostate problems and concerns customers may have?

When a prostate gland is not cared for properly, it can harbor stale semen and fluid, which can lead to all types of health concerns. The most common prostate health concern is an enlarged prostate. Some males with enlarged prostates may develop erectile dysfunction (ED) or problems with ejaculation.

• “How To” prostate massage?

1^st Step – Remember where the prostate gland is located. It’s inside the rectum and toward the front of a male body. Also keep in mind that the prostate gland swells during sexual arousal, which makes it the best time to locate it.

2^nd Step – Massaging should be done with “come hither” motions. The best way to stimulate the prostate and encourage the release of stale fluid is to use pressure or “come hither” movements, usually using a finger or a prostate toy designed for this.

3^rd Step – Once the customer has located their spongy prostate gland, are comfortably laying on their side, and have lubrication on hand, they are ready to perform prostate massage. Their finger should be inserted and touching the prostate gland. If using a prostate toy, the massager’s shape is created to press against the prostate when inserted.

Helpful Tip – The easiest way to massage the prostate gland is to squeeze the PC muscles, which will cause anal muscles to tighten and pull up/inwards.

Important! The first 2-3 times that prostate massage is tried it’s perfectly normal for nothing to happen. This is important for customers to know because they may think they’re doing it wrong when nothing happens. It may take a few tries for the end result, a prostate orgasm, to occur and release stale fluid.

3 Things to remember for prostate massage are: lots of lube, the best position and relaxation.

#1 – Lubricant

I recommend finding a good lubricant and lots of it. The rectal canal isn’t self-lubricating so using lubrication is essential whether using a prostate toy or fingers.

#2 – Position

I’ve found the best position for most males is laying on their side in a slight fetal position. Fingers or a prostate toy will match the curve of the body in this position, so it usually feels best.

#3 – Relax

Customers should be reminded to relax and allow the body to become accustomed to having a finger or toy inside.

• Key Benefits of Prostate Massage:
  • Enhance sexual enjoyment and improve erections
  • Remove the accumulation of prostatic fluid in the prostate gland
  • Support a healthy prostate, enabling it to function properly
  • Relieves pain and discomfort of an inflamed prostate
  • Help prevent prostate cancer